About Us

We opened our doors in July 2015 with the hope that Ignacio residents would feel a sense of communal ownership in Farmers Fresh Market. To best serve the community, we not only offer all the supermarket departments and items needed, but we also provide a level of service and warmth that surpasses all expectations. From the carry-out grocery service and the opening of a local feed store, to the helpfulness and friendliness of the staff, Farmers Fresh Market is much more than a one-stop shop.

We promise convenience through our location, organized layout, grab-and-go items for every meal, and attached liquor store and feed store, while maintaining affordable prices with sales and specials every single week.

In addition to the main departments listed on our website, we also have a large dairy & frozen section and sell agricultural products, local products (such as Desert Sun Coffee, Honeyville & more), and seasonal treats like Christmas-themed cupcakes and turkey-shaped meat plates for Thanksgiving!

Stop in, say “Hi,” and experience the value of an all-inclusive grocery store coupled with the freshness and hometown feel of your local grocer.

Meet the Owners

Ezra and Brook Lee are the proud owners of Farmers Fresh Market. Having community involvement in Ignacio and the surrounding area isn’t something new to the Lees. Brook was born and raised in La Plata County, moving to the Ignacio area when she was in junior high school. She quickly realized at that young age what a great place Ignacio was to grow up! 4-H, FFA, cheerleading, and social service activities all steered Brook in a direction of community involvement. After high school, she left to attend Colorado State University in Fort Collins. Once college was over, Brook chose to move back home to Ignacio where she felt a connection with the people and wanted to, once again, be part of a community with spirit! Ezra moved to La Plata County in 1998, after living around the country working in oil and gas. Once he arrived, he never left! Ezra has been involved in several business ventures in the county, each one with its own unique vision of community involvement. Ezra and Brook live on their ranch east of Ignacio, with their two young sons, Vaughn and Truman. This family is honored to call Ignacio, Colorado their home.

In 1965, the McClanahan family built a wonderful market in Ignacio that became a central meeting point for locals and visitors from miles around – it wasn’t just a place to shop! When the market was torn down, Ezra and Brook wanted to bring back that old feeling of a community shopping experience within the new structure of a grocery store. The Lees built Farmers Fresh Market in the same spot where the market had previously stood to carry on the tradition of fresh groceries and deep-rooted community values.

Jason Wenzlau

Jason Wenzlau operates as the Store Manager to Farmers Fresh. He is new to Farmers Fresh, but he already loves and appreciates the community within and outside the store. His favorite item is the Stromboli that you can now get in the Deli!

Cindy Swanemyr

Cindy is the Office Manager at Farmers Fresh Market, where her bright smile encourages co-workers and welcomes customers. She has been with Farmers Fresh from day one. She loves her bosses and fellow employees, and is ready to help wherever she can. Her favorite part of the job is running Customer Service and book keeping. She was raised in Ignacio and still resides in the area. She has been in the grocery business her whole life, even working at the old grocery store before it was torn down and the new one built. Cindy enjoys her free time by going four-wheeling and camping, as well as spending time with her 3 kids and 6 grandkids.

Marlyn Wyatt

 Marlyn Wyatt works as our Meat Department Manager. He has years of experience as a butcher and is a great asset to our store. Marlyn loves working with customers to help them find the perfect cut of meat for every meal

Analise Mahnken

Analise Mahnken has worked at Farmers Fresh for four years. She has worked from a cashier position to the role of Scan Manager. Analise programs pricing within the store, ensuring that products ring up at the registers. Analise appreciates the camaraderie between employees and coworkers at Farmers Fresh.

Pam Hawkins

Pam Hawkins works as the Grocery Manager in Farmers Fresh. She has been working with us for four years and is a light within the store. Pam loves how she can be herself and have fun at work. She can build meaningful relationships with both coworkers and customers.

Brandon Johnson

Brandon Johnson has worked in Farmers Fresh since 2024 as the Deli Manager. Brandon appreciates his team in the Deli and their willingness to help whenever. He loves the growth he has witnessed within his department in just a year.

Dianna Baca

Dianna Baca is our Produce Manager. She has worked at Farmers Fresh since 2022. Dianna has years of experience in grocery retail and is awesome to work with. Dianna loves the regulars that shop within her department, and she loves the local produce that is brought to Farmers Fresh.

Sheila Pontine

Sheila Pontine is our dedicated Feed Store manager that has worked at Farmers Fresh since day one. Sheila loves the people both in town and within the Farmers Fresh family.

Sueyel Palma

Sueyel Palma is the manager of our Health Department. She started working at Farmers Fresh in March of 2025, and her expertise in natural remedies is a perfect fit for the Health Department. Sueyel loves the positive environment and the large variety of products that Farmers Fresh has to offer.

Tanah Petty

Tanah Petty is the Marketing Consultant for Farmers Fresh. She manages social media pages and helps plan store events. Tanah has worked at Farmers Fresh since 2023 and she loves the relationships she has been able to build within this tight knit community.